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Digital Vs Traditional Marketing: What’s The Difference?
Why are people talking about traditional vs digital marketing? And who cares about marketing anyway? Marketing itself is the ancient practice of promoting your business. It began as early as 1500 BCE when vendors stamped their products with the world’s first logos. The seals were used to identify who was selling the product and acted…
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ChatGPT – Overrated Tool Or Marketing Breakthrough?
Technology and open AI are fascinating topics and they are always emerging and developing in a variety of ways. You never know what’s going to come next and what the developers are up to! While the AI-powered ChatGPT is still in its infancy, there are many ways in which it’s being put to work today.…
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Bounce Rates: What Are They and How Are They Negatively Affecting Your Blog?
‘Bounce rate’ is not only something that is referred to when sending emails (or cheques.. If anyone still uses those?) It is, in fact, a super useful metric that can be commonly overlooked when starting out with marketing your website or blog. What are bounce rates? Bounce rates measure the percentage of single-page visits on…
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Quick Tips: How To Increase Organic Search Traffic
When we think of organic, we usually think of plants and nature – this is pretty much spot on for organic search traffic. Organic search traffic refers to visitors coming to your website from a natural web search. That means someone has spotted your website on a search engine and clicked on your site. They’ve…
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AI In Marketing: Is It Here To Stay?
First thing first: AI in marketing is definitely here to stay. Artificial intelligence has been rising in prominence in many sectors and industries, and that’s a trend that’ll extend to the world of marketing. But of course, AI is a pretty broad term that can apply to many elements of marketing, and it would be…
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Marketing Predictions for 2023
2023 will see a return to economic normality and business as usual. However, marketers will continue to feel the aftermath of the dual health and financial crises that marred the 2020-2022 era. Challenges in marshalling resources and meeting organisational budget constraints will remain. Overall, marketers will need to adhere to agile principles. They must adopt…
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9 Great Tools For Influencer Marketing
Influencer marketing is growing more and more by the day. Brands are now trusting influencer collaborations when it comes to running successful campaigns, and they are showing no signs of stopping or slowing down. The future of marketing looks bright too. 92% of people trust recommendations from people they know, and Google searches grew by…
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Email Marketing Best Practices: 7 Do’s And 6 Don’ts
If you want to make the most out of your email marketing campaign, then it is imperative that you avoid some of the biggest mistakes that most people make. You need to do this while simultaneously adopting the best practices. If you need some help with that, or if you want to make sure that…
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The Reality Of Blogging In 2022
Starting a new blog today feels considerably more challenging than it did ten years ago. SEOs and marketing professionals who used to earn their clients substantial traction with blogs are now finding it considerably more difficult. The question is one of saturation. Many in the profession now suspect that we’re entering an era of diminishing…
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Quick Tips: How To Improve Your Organic CTR
It may seem as though the holy grail of marketing is to get your business noticed online, but what happens if huge volumes of traffic or a top spot on page 1 are not converting into sales, calls or subscriptions? There’s little point in getting all of the attention if it doesn’t amount to anything.…
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An informal blog covering marketing, blogging and brand management.