When we think of organic, we usually think of plants and nature – this is pretty much spot on for organic search traffic. Organic search traffic refers to visitors coming to your website from a natural web search.  That means someone has spotted your website on a search engine and clicked on your site. They’ve […]

First thing first: AI in marketing is definitely here to stay. Artificial intelligence has been rising in prominence in many sectors and industries, and that’s a trend that’ll extend to the world of marketing. But of course, AI is a pretty broad term that can apply to many elements of marketing, and it would be […]

2023 will see a return to economic normality and business as usual. However, marketers will continue to feel the aftermath of the dual health and financial crises that marred the 2020-2022 era. Challenges in marshalling resources and meeting organisational budget constraints will remain.  Overall, marketers will need to adhere to agile principles. They must adopt […]

Influencer marketing is growing more and more by the day. Brands are now trusting influencer collaborations when it comes to running successful campaigns, and they are showing no signs of stopping or slowing down. The future of marketing looks bright too. 92% of people trust recommendations from people they know, and Google searches grew by […]

If you want to make the most out of your email marketing campaign, then it is imperative that you avoid some of the biggest mistakes that most people make. You need to do this while simultaneously adopting the best practices. If you need some help with that, or if you want to make sure that […]

Starting a new blog today feels considerably more challenging than it did ten years ago. SEOs and marketing professionals who used to earn their clients substantial traction with blogs are now finding it considerably more difficult.  The question is one of saturation. Many in the profession now suspect that we’re entering an era of diminishing […]

It may seem as though the holy grail of marketing is to get your business noticed online, but what happens if huge volumes of traffic or a top spot on page 1 are not converting into sales, calls or subscriptions? There’s little point in getting all of the attention if it doesn’t amount to anything. […]

We all know Elon Musk is an engineer, businessman, and something resembling the corporate version of a rock n’ roll star, but a marketing genius? It might just be true. The South African always seems to succeed when he puts his mind to it. And it’s possible that he could add ‘marketing genius’ to his […]

TikTok has a short but wildly successful history. Having begun its life back in 2017, the social media app quickly became a phenomenal success. Today, there are more than a billion active monthly users, and those stats are increasing all the time. If you’ve got TikTok (or know someone who has), then you’ll know it […]