Technology and open AI are fascinating topics and they are always emerging and developing in a variety of ways. You never know what’s going to come next and what the developers are up to! While the AI-powered ChatGPT is still in its infancy, there are many ways in which it’s being put to work today. Some are skeptical while others have seen and know just how powerful and useful of a tool it can be in the real-world.
As a marketer, you’re likely always looking for ways to do your job faster and smarter. There’s a fine line here whether or not ChatGPT is an overrated tool or a marketing breakthrough. Many would likely agree that only time will tell. Here we’ll dive a bit deeper into this question and try to determine if the benefits outweigh the downsides or hesitations.
What is ChatGPT?
ChatGPT is an AI-powered chatbot that has the potential to completely change and shake up certain industries and job roles. It can influence and even improve certain tasks such as performing searches online as well as influencing and impacting how customer service is handled.
It was released in November 2022 and is a free chatbot that the AI research company OpenAI launched. You may be thinking of them in terms of chatbots that assist with customer service matters or virtual assistants such as Alexa. What sets it apart is that it’s able to produce natural language and know when it’s making mistakes. It is able to, in most cases, to effectively engage in conversation and dialogue with humans. It can be especially useful in marketing and writing or journalism too. This is where it becomes important to figure out if it is an overrated tool or a marketing breakthrough.
ChatGPT for Marketers
One option is ChatGPT for marketers in particular and while it can be a useful tool, it likely isn’t going to take over or replace marketers or writers entirely. There are a wide variety of options and ways to use it such as with automating responses, when creating content, or even for directing clients through the purchasing process. It’s the perfect opportunity to get customer questions answered and to provide customer support and customer care 24/7. It’s also beneficial for customer engagement on social media platforms and other types of platforms.
Ideally, it should be used as a tool to assist marketers instead of replacing them altogether. Instead, it can help generate ideas and assist in providing creative content. Another huge time saver is when ChatGPT assists in analyzing data and reports and can gather and produce valuable insights for business owners and marketers.
One question that is at the top of many people’s minds is if we’re at the end of hiring and involving human writers to complete tasks such as blogging and copywriting, for example. It’s not a job everyone can do or has the skill to perform. One option if you’re finding it difficult to put your words down on paper or type them out is ChatGPT. It does have the potential to write and produce solid copy on a variety of topics but sometimes it may not come off as polished or as human-sounding as people would like.
How it works is that the ChatGPT has powerful algorithms that can generate impressive content and sometimes that’s better than what a professional writer can do. Some may fear that it will replace writers altogether, while others believe this will never happen. It’s quite easy to get set up and logged in and then get started with ChatGPT, so anyone can essentially use it.
Benefits of ChatGPT for Blogging/Copywriting
There are quite a few benefits that come with using ChatGPT for writing and blogging. Writing and coming up with new and unique content and text daily can be challenging for many, even writers who are experienced. Therefore, it seems like it would be a natural solution for helping to generate content.
It contains an automated copywriting process so it’s not a lot of back and forth and wasting time editing the copy line by line. Within minutes, you can receive high-quality and relevant content that you can put to use. This way you can produce more pieces and keep your business blog and other outlets updated for your customers. The risk of error is always greatly reduced given its capabilities. You can feel confident that the NLP algorithms will do their job and do it well.
A Tool to Improve Your Writing Skills
Another upside is that it has the potential to even possibly be used as a tool to improve your writing skills. You get instant feedback about your writing and what you’re producing so you can boost your skills on the spot. You’ll learn a lot about proper grammar and how to best turn ideas into coherent sentences that draw in and engage your readers. Think along the lines of better clarity and improving the structure of your writing piece overall.
Given all this, you may be wondering if ChatGPT will replace writers in the future and altogether. It can be especially worrisome and on the top of your mind if you are a writer yourself and it’s your job to create unique content. The short answer here is, no, it will not replace writers but that it can instead supplement work that’s completed by a professional writer. You can use it to produce high-quality writing in a shorter period of time, which all writers would agree is a great upside. The reality is that a professional writer brings both a level of creativity to the table as well as an individual and unique touch to each written piece.
Marketers can use chatbots for many different purposes to help them in their roles. An AI chatbot can help improve the customer journey and work for the sales team, for instance. A chatbot is useful in that it can improve the customer journey and not only collect qualified leads but also encourage sales. Chatbots can be programmed and requested to respond a certain way and are able to have a full-on and coherent conversation with the person on the receiving end. It’s great to have a chatbot integrated into your website and as part of the customer journey.
The truth is that these days customers would rather send a message out to get a response than call customer service directly. There are many uses for chatbots in business and marketing such as resolving a complaint, making a reservation, or paying a bill. The benefits to you and your business are that you’ll save time and money, can generate leads and revenue, and guide users to the right and better outcomes. Most importantly, it’s an opportunity for you to provide after-hours and 24/7 support to your customers.
Getting Started Using Chatbots
If you’re going to be successful at using chatbots for business then you must go about it the right way. For example, you should sit down and clearly define your goals, as well as determine where and on which platforms you’ll be using a chatbot. Figure out a game plan and approach it carefully so that you can get the most out of your chatbots and not have them create more confusion or chaos.
It’s important that you carefully craft and create your chatbot’s voice and personality in advance and that it matches your brand’s voice and image. Then, write a compelling and engaging opening message so that your customers are motivated to use it. Not only that but then you must also find and program the ideal responses so that users interact with and continue to use your chatbot and you don’t lose them.
SEO & ChatGPT
Why does SEO matter and why is it so important in marketing and business in the first place? It’s because it allows your products or services to be found online by the right people at the right time. It doesn’t make a whole lot of sense to even be online or have a strong presence unless you’re going to easily get found and attract qualified leads who can turn into sales.
SEO experts are currently and will likely continue to use ChatGPT to their advantage in the future. So, how are these SEO professionals using it now, and which tasks are they using it for?
Below are some of these ways and options you may want to consider applying as a marketing professional:
- Check grammar and spelling
- Find and provide relevant keywords
- Create original and high-quality content and for content creation
- Launch AI-powered customer service
- Develop and manage analytic reports
- Make effective and click-worthy SEO titles
- Keyword analysis
What it does is that it can make SEO more efficient and faster and all signs point to that it’s only going to improve at doing this over time. Marketers have a long to-do list on any given day such as finding the right keywords and producing timely and engaging content for their audiences.
If a chatbot is handling sales inquiries and other questions and ChatGPT is speeding up SEO-related tasks then this is going to give marketers a lot of time back in their days. As a business or marketer, you aren’t going to be able to survive or increase sales over time if you don’t have an effective SEO strategy in place. Create a winning strategy and then think of ways for how you can integrate the abilities of ChatGPT into what you’re doing.
Benefits of ChatGPT
It’s also important to understand the wide range of benefits that ChatGPT offers. Therefore, you may begin to see it as a marketing breakthrough opportunity instead of just an overrated tool that isn’t going to end up going anywhere. ChatGPT is more intelligent, fluid, and sophisticated than other models or previous options. It stands out among the other competitors or rivals because it can understand details and context and even go as far as to recognize when it has made a mistake.
As far as the advantages it poses for marketers, it can provide around-the-clock customer support as well as even make product suggestions. The best part is that it can save time and headaches analyzing insights and large sets of data. As a marketer, you can also use it to help you generate ideas and content or assist you in coming up with customer surveys.
Downsides of ChatGPT
Although there are many benefits of ChatGPT, there are also some downsides or disadvantages to being mindful of. As it exists today, there are some limitations to it that you must know and take into account. It can at times make assumptions that aren’t true or produce incoherent sentences or thoughts that would then need to be rewritten or double-checked by a human. Some students have been using it for essays and papers which lead many to be concerned over the possibility that this would be considered cheating.
The other downsides include that ChatGPT may make phishing and malware attacks easier to do and also make them more sophisticated. It leaves a lot of options open to hackers and what they can ultimately do. Overall, it may produce or create misleading material that then can be spread quickly to large numbers of people and believed even though it may not be true.
Looking to the Future
So, what does the future of ChatGPT look like and what can we expect going forward? It’s an easy way for people to use and access technology and the feeling is that it’s only going to become more prominent and widely used. Just about anyone can access and use it and it has potential in a variety of industries and job roles. However, is it being overhyped and nearing its peak already is the main question? This remains up in the air. What is known is that it’s helpful with certain tasks but that it also has many disadvantages that come into play and shouldn’t be taken lightly.
Some experts are going as far as to say that they’re already over it and bored with ChatGPT. They simply don’t see how it can overcome its disadvantages and shortcomings and emerge as a tool that’s going to flourish and meet or even exceed all of its expectations.
It’s considered by many as young technology that still requires a lot of work and fixing. While it was originally assumed that AI and ChatGPT would be the answer to all our problems, on the flip side maybe it’s creating even more problems and not being able to fulfill the dream of taking the place of humans and the act of being creative.
Then there is even the factor of gpt-4 which goes above and beyond text to being able to comment on and analyze graphics and images. What this means is that it can be a powerful tool for areas and industries such as education and creating content in marketing. It’s quite accurate and less likely to make errors or produce misinformation.
Overhyped or Holy Grail for Marketers?
Given all this, you can now effectively formulate your own opinion about if ChatGPT is overhyped or the Holy Grail for marketers. In many ways, it has helped and continues to assist marketers to do their jobs and in completing tasks. What you need to do as a business owner or marketer is figure out in what ways ChatGPT can be of assistance to you and allow you to save time and headaches.
What you don’t want to do is put it off or ignore it because it’s important that you not only learn about it but use it to your advantage. It’s in your best interest to keep up with the latest technology developments and AI so that you are in the loop and can stay ahead of or at least in line with your competitors.
Only time will tell..
There are a plethora of ways that ChatGPT can be used such as across industries and how it can benefit marketers in many ways, specifically. For example, it has the ability to produce code, enhance SEO functionality, and automate processes, among a host of other tasks and jobs. You should always be aware and in tune that it can also potentially be harmful as it can help hackers do what they do best and can quickly get a hold of and spread misinformation across the Internet.
You should now have a better idea and opinion on if ChatGPT is an overrated tool to be wary of or if it is a marketing breakthrough that has the potential to do more good than harm. Either way, as a marketer or a business owner it’s in your best interest to learn more about it in greater detail and get a better idea of how it can help you work faster and smarter. At the minimum, you’ll be able to engage in conversation on the matter with other professionals and offer an opinion about what you think. It’s a matter that’s not going away any time soon so you may as well get on board and determine your personal take on ChatGPT sooner rather than later.