Influencer marketing is growing more and more by the day. Brands are now trusting influencer collaborations when it comes to running successful campaigns, and they are showing no signs of stopping or slowing down. The future of marketing looks bright too. 92% of people trust recommendations from people they know, and Google searches grew by over 400% for the term “influencer marketing”. This huge upward trend occurred between 2016 and 2021, and it looks like things are only going to get bigger from there. Studies have also shown that the number of services for influencer marketing grew by 26% in the year 2021. If you are yet to leverage influencer marketing, then now is the time for you to be giving it a try. If you have delved into the world of influencer marketing before, then now is the time for you to try and do it better.
What is Influencer Marketing?
Influencer marketing platforms help to make it easier for brands and those who create content to find each other. Through the use of various platforms, it is possible for influencers to get way more visibility. Brands can also search for influencers based on the requirements of their campaign. A lot of platforms have influencer search engines, and these help to make the whole process much easier. They also have influencers who are pre-vetted, and they are willing to work with brands right off the bat. It is also possible for a profile to be sorted into various categories. This makes it easier for a brand to locate the right influencer. Brands can filter out the results based on the engagement rate, the target audience and more. So now you understand what influencer marketing is, it’s time to dive into the finer details. If you want to find out more then the only thing that you have to do is take a look below.
Top Influencer Platforms You Should be Using- At A Glance
6. Ninja Outreach
An In-Depth Look at the Top Influencer Platforms
Here are some of the top influencer platforms out there.
NoGood has a complete inventory of influencers. The marketing tools that they have available help you to filter out the influencers based on their location, gender, the type of influencer they are and even the audience type. You can then go one step further and narrow down the results you have by comparing the influencer profiles based on the engagement rate and the general reach. This leading platform doesn’t have any limitations if you operate a small or medium business and on top of this, you can access various influencer lists. You have lots of searches and you can also access various reports. It is also possible for you to design a report so you can see if a particular influencer fits your brand or your style, which is an invaluable feature to say the least.
Tagger is another stellar choice. They give you the chance to plan out your campaign and they also help you to maximise workflow efficiency. Tagger offers an all-in-one SaaS solution, and this helps marketers across the country to level up their selling process. They make your life easier by giving you data-informed marketing research while discovering, and then hiring high-value creators. They do this so that you can experience a great deal of success with your campaign in the future.
This tool is highly advanced, and it helps you to match your brand with the best influencers out there. One thing that you need to know is that a lot of this is done via AI. It is very possible for you to search their database and when you do, you can then connect with well over 7 million influencers. You will be able to search for people based on their location as well as their industry. You can take things one step further by choosing the influencer engagement rate, or keywords that relate to you. The platform offers you a lot of options. This is especially the case when it comes to content analysis, as well as follower growth and authenticity. You can also access cost vs audience metrics, to make sure that they are the ideal fit for your brand. Heepsy will organise your influencers in lists, not to mention that you can then arrange them depending on the campaign goals you have.
NeoReach focus on making sure that data is the heart of everything that they do. They have the ability to access over 3 million people and they also have a boggling array of information that you can access. You will start your influencer search with a keyword and when you do, the site will then search through the influencers that are available. You can then find a match that is suitable for you. You can refine your search even more here by choosing the social channel, the social metric, age, conversation topic, parental status, gender, and location. The list goes on and on, not to mention that you can also organise your influencers into groups and campaigns. With a database of this size, it is safe to say that you are going to find all of the matches you need with one simple search.
This site has a database full of Youtubers as well as a lot of Instagram users too. They have over 10 million creators that work with them, and you can filter everything based on language, gender, and age. If you want to search based on your target audience, then you can do this with ease. Be sure to use some of the filters, such as age and gender if you want to narrow things down even more. It gets better though. You can also use the brand mentions filter, and this means that you can find influencers who could well have worked with your competitors. You can also use keywords to help you to find people who could have worked within a particular niche in the past. The platform is ideal if you want to monitor how effective your campaign has been, and you can access the performance insight feature if you set up the right kind of account. This offers valuable insight into your audience and the general breakdown of how they have contributed to your sales.
NinjaOutreach is an incredibly powerful platform. It is used across the world, and it gives you instant access to a huge range of bloggers. In fact, there are over 25 million bloggers and influencers who currently use the platform. So how does it work? It gives you the chance to find whatever influencers you want in your chosen niche. You can also find thousands of results at any one time. From there you can filter the results via tags, which include companies, influencers, and bloggers. One great thing about this platform is that you can launch your very own automated email campaign, and you can take advantage of customised campaigns too. The customised templates help you to ensure that every message you send out is personalised. You also have the option for automated followers. You can manage everything within the CRM, and you can organise your leads into as many categories as you want, to make things easier on yourself in the future.
Do you want a solution that is all-in-one? Maybe you want something that can help you to handle all of your influencer needs but you just don’t know where to start. Either way, this is one of the best tools out there. This tool can do it all, whether it is helping you to choose relevant influencers or whether it is helping you to manage your campaign. The great thing about this tool is that they have over a million influencers, and this can help you to find whatever it is you need. You can also use keyword combinations and filters to find who you need. When you use this tool, you will gain access to real-time statistics as well as giving you the option to add influencers to a list. When you do this, you will soon find that it is possible for you to launch your campaign with ease without having to contact each influencer individually.
BuzzStream is a fantastic marketing tool that gives you the chance to search for an influencer. So how does this work? At the end of the day, the process starts with you using simple keyword searches. This can give you a list of influencers who could be relevant. You can also choose to filter out some of the results based on the type of content or the language if you want. The results you see can then be sorted into various metrics, such as the rating or even the social following. As well as having some of the best influencer features out there, you should know that this has some great outreach features too. You can use some of the email templates and you can even send them to your list of selected influencers too. You can set up automated workflows and this will help you to take advantage of follow-up reminders. You can work with your entire team through this platform too. This gives you the chance to enjoy all of the benefits that come with having a centralised database where you can not only share but also collaborate with your team in one convenient location. This tool helps you to analyse your campaign, so you know what is going to work for you and what isn’t. You can also get a deep insight into your campaign as well as how well your team are doing. It’s little things like this that can help you to make the most out of your marketing efforts.
This is an influencer marketing tool, and the primary aim is to help people to connect with the right creators for YouTube. The great thing about this is that you can do it all based on the content requirements. If you want to try and get millions of people to put their trust in your brand, then you can do it with the help of the amazing content creators that you will find on this network. The tool brings you closer to producers, writers, and even distributors. They all have their own network who trusts them, and this is a great way for you to get the result you want out of your campaign. Studies have shown that 40% of younger people who are on YouTube feel as though influencers understand them better than their own friends do. Influencer marketing tools make it very easy for brands to draft campaigns and this is especially the case if you look at the content guidelines, along with the channels you need to target. Content creators are able to see your requirements, and this means that they can respond to you directly. This way it is very easy for you to get access to various proposals that may be interested in what you have to offer. When you have approved the content, the influencers you have chosen to work with can then share it with their own audience, which helps to drive views, engagement and even sales.
So, as you can see, there are many tools that you can use to try and get the result you want out of your influencer marketing campaign. If you use some of the above tools then you should find that it is easier than ever for you to get the results you need, without compromise. It’s all about finding something that reflects the needs of your brand, while also making sure that you are able to find people who are ultimately passionate about what you offer. Why not try some of the above tools out for yourself today?