Category: Marketing
-
Cold Outreach Do’s and Don’ts
Cold outreach can be risky business. Some people have great success with it, while others find that it gets them nowhere. The truth is that, when done right, cold outreach can help you secure new clients and achieve your goals. Even if nothing comes of it right away, it can help you build your network,…
-
Reddit Is Now Paying People to Post – Could This Be a New Tool for Marketers?
Reddit’s management isn’t always beloved by its user base, but every now and again they do something that receives universal approval. That’s certainly the case with its recently launched creator regards program, which sees valued contributors receive monetary compensation for quality posts. While the potential earnings from the Reddit creator program aren’t enough to provide…
-
How To Become a Brand Manager in 2024
Looking for a job that’s creative, challenging, strategic, and offers plenty of variety on a day-to-day basis? Then becoming a brand manager might just be the career-selection you’ve been searching for. In an age when brand perception is more important than ever, brand managers play a vital role in helping businesses establish and maintain a…
-
Dead Internet Theory
The dead internet theory has been around for a few years now. If you’ve yet to hear about it, now’s your chance to understand what it is and why it could be becoming more relevant than ever. As AI begins to have a greater influence over the digital landscape and online communities, the question of…
-
How Gen Z consumer behaviours shape the future of marketing
It would be handy if you could connect with all consumers using just one marketing approach. But that’s not the case. After all, different audiences have different expectations, needs, and wants, and this is something that we see most clearly via Generational divides. The marketing landscape had to shift from baby boomers to millennials, and…
-
What On Earth Is Voice SEO?!
Thought there was only one way to find information online? Think again. Typing some words and hitting the ‘enter’ button may still be the go-to search method, but a new approach has grown in popularity in recent years — and is expected to become even more prominent moving forward, too. Voice search has been around…
-
ChatGPT – Overrated Tool Or Marketing Breakthrough?
Technology and open AI are fascinating topics and they are always emerging and developing in a variety of ways. You never know what’s going to come next and what the developers are up to! While the AI-powered ChatGPT is still in its infancy, there are many ways in which it’s being put to work today.…
-
Quick Tips: How To Increase Organic Search Traffic
When we think of organic, we usually think of plants and nature – this is pretty much spot on for organic search traffic. Organic search traffic refers to visitors coming to your website from a natural web search. That means someone has spotted your website on a search engine and clicked on your site. They’ve…
-
AI In Marketing: Is It Here To Stay?
First thing first: AI in marketing is definitely here to stay. Artificial intelligence has been rising in prominence in many sectors and industries, and that’s a trend that’ll extend to the world of marketing. But of course, AI is a pretty broad term that can apply to many elements of marketing, and it would be…
-
Marketing Predictions for 2023
2023 will see a return to economic normality and business as usual. However, marketers will continue to feel the aftermath of the dual health and financial crises that marred the 2020-2022 era. Challenges in marshalling resources and meeting organisational budget constraints will remain. Overall, marketers will need to adhere to agile principles. They must adopt…